We have created this website and written this book so that those working around the world to help reduce poverty will understand and use the powerful tool of social marketing. We believe that social marketing can help people move up and out of poverty, ensure they don’t slip backward - even keep them from entering this situation in the first place.

We think it has been missing as a major player in the poverty solution mix.

Our relentless focus is on those poor who want to help themselves. Our relentless question as marketers is, “What do they want and need that will address their barriers to change and motivate positive behaviors?”

-Philip Kotler and Nancy R. Lee