Additional Resources

Additional Books on Social Marketing

Andreasen, A., Marketing social change: Changing behavior to promote health, social development, and the environment. (San Francisco: Jossey-Bass, 1995)

Andreasen, A., (Ed.). Ethics in social marketing. (Washington, DC: Georgetown University Press, 2001)

Andreasen, A., Marketing research that won’t break the bank: A practical guide to getting the information you need (2nd ed.). (San Francisco: Jossey-Bass, 2001)

Andreasen, A., Social marketing in the 21st century. (Thousand Oaks, CA: Sage Publications, 2006)

Donovan, R., & Henley, N., Social marketing principles and practice. (Victoria, Australia: IP Communications, 2003)

Galdwell, M., The tipping point: How little things can make a big difference. (Boston: Little, Brown and Company, 2000)

Glanz K., Rimer, B.K., & Lewis, M. L., Health behavior and health education: Theory, research, and practice. (San Francisco: Jossey-Bass, 2002)

Hastings, G., Social marketing: Why should the devil have all the best tunes? (Oxford, England: Butterworth-Heinemann, 2007)

Kotler, P., & Lee, N., Marketing in the public sector: A roadmap for improved performance. (Philadelphia: Wharton School Publishing, 2007)

Kotler, P., & Lee, N., Social marketing: Improving the quality of life (3rd ed.). (Thousand Oaks, CA: Sage 2007)

Kreuger, R. A., & Casey, M. A., Focus groups: A practical guide for applied research (3rd ed.). (Thousand Oaks, CA: Sage Publications, 2000)

Maibach, E., & Parrott, R.L. (Eds.), Designing health messages. (Thousand Oaks, CA: Sage Publications, 1995)

McKenzie-Mohr, D., & Smith, W., Fostering sustainable behavior: An introduction to community-based social marketing. (Gabriola Island, BC, Canada: New Society Publishers, 1999)

Prochaska, J. O., Norcross, .J.& DiClemente, C., Changing for good: A Revolutionary six-stage program for overcoming bad habits, and moving your life positively forward. (New York: Collins, 1995)

Siegel, M., & Lotenburg, L. D., Marketing public health: Strategies to promote social change (2nd ed.). (Boston: Jones & Bartlett Publishers, 2007)

Thaler, R., & Sunstein, C. (2008), Nudge: Improving Decisions About Health, Wealth, and Happiness. (Penguin Books, 2008)

Additional Poverty-Related Books

Collier, P. The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It (Oxford University Press, 2007)

Easterly, W. The White Man’s Burden: Why the West’s Efforts to Aid the Rest Have Done So Much Ill and So Little Good. (Oxford University Press, 2007)

Moyo, D. Dead Aid: Why Aid Is Not Working and How There Is Another Way for Africa. (Farrar, Straus and Girou, 2009)

Prahalad, CK, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Upper Saddle River, NJ: Wharton School Publishing-Pearson, 2005)

Polak, P. Out of Poverty: What Works When Traditional Approaches Fail (Berrett-Koehler Publishers, Inc., San Francisco, 2008)

Sachs, J., The End of Poverty: Economic Possibilities for Our Time (New York: Penguin Press, 2005)

Sachs, J., Common Wealth: Economics for a Crowded Planet (New York: Penguin Press, 2008)

Smith, S., Ending Global Poverty: A guide to What Works (New York: Palgrave-MacMillan, 2005)

Yunus, M., Creating a World Without Poverty: Social Business and the Future of Capitalism (Public Affairs, New York, 2007)

Contact us for additional resources.

Additional Articles and Publications

United Nation Millennium Development Goals http://www.un.org/millenniumgoals/

Additional Web sites of Poverty-Related Organizations

Foundations With Poverty-Related Efforts

Social Marketing and Poverty-Related Listservs

Georgetown Social Marketing Listserv

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