Up and Out of Poverty
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  • Traditional Poverty Solutions
  • The Social Marketing Solution
  • Downloadable Planning Documents
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Downloadable Planning Documents

  • One Page Social Marketing Planning Outline
  • Worksheet for Prioritizing Target Audiences
  • Worksheet for Determining Desired Behaviors
  • Worksheet for Identifying Audience Barriers
  • Worksheet for Using the 4 Ps to Reducing Audience Barriers
  • Worksheet for Developing a Comprehensive Social Marketing Plan

“Up and Out of Poverty will prove very helpful to anti-poverty planners and workers to help the poor deal better with their problems of daily living.


-Mechai Viravaidya,
Founder & Chairman, Population and Community Development Association, Thailand

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