The Authors

Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern’s Kellogg School of Management. Hailed as the “foremost expert on the strategic practice of marketing,” he is author of Marketing Management, the field’s definitive textbook (now in its 13th edition).

Kotler’s books also include Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Marketing Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing, Social Marketing, Museum Strategies and Marketing, Standing Room Only, and Corporate Social Responsibility. His research encompasses social marketing, innovation, consumer marketing, business marketing, services marketing, distribution, and e-marketing. He has consulted with companies including IBM, Bank of America, Merck, GE, and Honeywell.

Nancy R. Lee, President of Social Marketing Services, Inc., a small consulting firm in Seattle, Washington, has more than 25 years of practical marketing experience in private, nonprofit, and public sectors. An adjunct faculty member at the University of Washington, the University of South Florida, she teaches Marketing in the Public Sector, Social Marketing, and Marketing for Nonprofit Organizations.

This is the fifth book that Lee has coauthored with Philip Kotler. Others include Social Marketing: Influencing Behaviors for Good (Sage Publications 2008), Marketing in the Public Sector: A Roadmap for Improved Performance (Wharton Publishing 2006), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Wiley 2005) and Social Marketing: Improving the Quality of Life (Sage Publications 2002). www.socialmarketingservice.com